It’ll Cost You 2024

A campaign to deter adults buying alcohol for children aims to build on its success when it is relaunched this summer.

This year’s campaign will run from 1 July to 12 August across Scotland.

The ‘It’ll Cost You’ initiative has run nationally across Scotland for the last two years and will continue in 2024. Evaluations of the previous campaigns have shown a steady increase in awareness about the implications of supplying alcohol to minors, but it remains a serious issue with 18 detections being made during the 2023 campaign.

It is an offence in Scotland for an adult to buy or attempt to buy alcohol for someone who is under the age of 18. This is known as proxy purchase and can result in a fine, imprisonment or both.

You can read more about this here.