Enforcement Notice: Vaping Products on Tiktok

The Committee of Advertising Practice (CAP)Code states that ads which have the direct or indirect effect of promoting nicotine-containing vaping products and their components, which are not licensed as medicines, are not allowed in most online media, including social.

Therefore, any content tagged with a disclosure label - ‘paid partnership’, or “#ad” - which has the direct or indirect effect of promoting unlicenced vaping products and their components, is considered to be an ad and is in breach of the Code.

SGF strongly recommends members to read this document from the CAP.